How Snapchat is shifting the marketing landscape

Snapchat Stories has become a social media phenomenon, prompting a variety of tech companies and social media platforms to take inspiration from, or almost outright copy, its format. Apple has just introduced Clips, and Instagram, Facebook, WhatsApp and Messenger have all been pushing the story format for a while. Even Twitter’s Moments feature was created […]

How to Respond to Negative Online Reviews Positively and Constructively

Between honest mistakes and simple misunderstandings, every business will encounter negative online reviews, and businesses have been grappling with how best to deal with them since the birth of the online review website. Many businesses have decided that quietly absorbing the criticism without commenting is the best way forward, but it sometimes appears as though […]